Syncron iAHow to talk to your robot

Techno-poetic talk · 75 to 90 minutes

How to talk
to your robot.

A techno-poetic intervention to wake up your second mind. Your audience walks in believing AI is a search engine on steroids, and walks out understanding it's an instrument — and they are the poet.

You don't come to program. You come to dance with algorithms.

For festivals, governments, institutions, companies, communities and organizations that want to ignite the AI conversation with soul. Zero corporate fluff, zero alarmism.

90minof ritual experience: eight live acts, demo and conversation.
8acts: from the entry rite to the close in Cacharrín's voice.
possible audiences: your aunt, your CEO and your nephew, in the same emotional place.
Why it matters
.I · Why this talk

AI is everywhere.
The conversation isn't.

Most events that touch AI are either technical to the point of boring, or alarmist to the point of exhausting. What your audience needs is something else: an experience that enters through the body, dismantles the fear, and leaves people wanting to try the next day. That's what this talk does.

Front .01

Your audience already uses AI — in the dark

86% of university students and a silent majority of employees, creatives, farmers and grandparents already use ChatGPT — without training, without criteria, without permission. That vacuum gets filled with fear or memes; rarely with craft.

Front .02

Technical talks don't land

There are thousands of prompt-engineering webinars. But the general public falls asleep before minute ten. What's missing isn't information: it's an experience that enters through the body and stays in the conversation for weeks.

Front .03

Fear is cured by ritual, not slides

Fear of AI is not disarmed by data. It's disarmed by a well-told story, a sharp question, and a live demo where the audience sees the trick. That is exactly what we do for 90 minutes.

AI is gunpowder. It lights or it burns. You decide what you hand to your audience.

Premise of the talk
.II · The eight acts

A piece of theatre, not a class.

The talk is structured like a play: eight acts with their own rhythm, a live demo at the center, and a closing that stays. This is what happens during those ninety minutes.

  1. .IAct

    Visceral opening

    The founding question

    We all have a robot. Almost no one knows how to talk to it. The talk opens with an absurd anecdote that breaks the ice and lays out the promise: you don't come here to program, you come here to dance with algorithms.

  2. .IIAct

    The 30,000-foot paradox

    You trust the autopilot, but not the AI

    You trust your life to an autopilot at thirty thousand feet, but you dodge an AI to write an email. AI is already in your Netflix, your GPS, your bank. We land what it is, how it works, and why ChatGPT is just a bicycle inside a much larger workshop.

  3. .IIIAct

    Make-believe and the invisible cinema

    AI doesn't think, but it makes you sigh

    Cinema is a lie and you still cry. AI is the same: a pact of imagination that moves the body. Understanding the trick doesn't strip the machine of its power; it returns the power to you.

  4. .IVAct

    How to actually talk to your robot

    Live demo of weak vs poetic prompts

    Google no longer cuts it. The new art is knowing how to ask. We move from “write something cool” to a prompt that draws tears. Live exercise with the audience. This is where Poetic Prompt Intelligence enters: the prompt as treasure map.

  5. .VAct

    Myths and realities

    It's not human, but it's not stupid

    It doesn't understand you, but it mirrors you. It won't take your job — if you know how to use it. We land the usual fears — displacement, dehumanization, surveillance — without denying them and without bowing to them.

  6. .VIAct

    Incredible everyday uses

    Five real stories that change the gaze

    The Mexican farmer using AI for his crops. The grandmother writing her memoirs with ChatGPT. The young Indigenous man saving his language with a custom GPT. The designer launching a brand with no budget. The kid making real money with AI characters. AI as a tool of the people, not of the elite.

  7. .VIIAct

    Gunpowder, the risks, and the poet

    AI without a poet is an instrument without a musician

    AI is gunpowder: it lights or it burns. We talk about disinformation, surveillance and dependency honestly, with no sensationalism. And we make the thesis clear: AI is powerful, but without you it's just code. You are the poet. The machine, the emulator.

  8. .VIIIAct

    Ritual closing

    We are all LLMs

    We close with the strangest and most useful idea of the talk: that you, too, are a living text that gets prompted. Call to action: go out and sync with the machine, not against it. Farewell in Cacharrín's voice.

.III · What's included

Not just showing up and reading.

The talk arrives armed as an event. Audience hook, ritual onboarding, live demo, dissemination materials. You bring venue and audience; we bring everything else.

  • .0175–90 minute live talk, in-person or hybrid
  • .02Ritual onboarding with AI-generated music and Cacharrín's voice
  • .03Live prompt demo: from weak to poetic, in front of the audience
  • .04Digital pre-event materials (posters, key lines, QR codes)
  • .05Closing Q&A or brief conversation session, depending on format
  • .06Optional extended package with hands-on workshop the next day
.IV · Who it works for

Where your audience already is but the conversation isn't yet.

  • Festivals and cultural forums

    Film, literature, art, music and thought events that need a piece that hooks a general audience without sacrificing depth.

  • Governments and ministries

    Outreach programs, innovation weeks, municipal or state-level forums that want to bring the AI conversation to a broad public with judgment.

  • Educational institutions

    Universities, high schools and colleges that want a keynote open to community, parents and allies — not just faculty.

  • Companies and corporates

    Internal events, annual kickoffs, leadership off-sites. When you need to ignite the AI conversation across the whole organization, not just IT.

  • Communities and collectives

    Associations, grassroots organizations, Indigenous communities, senior groups. AI with soul fits any auditorium when it's translated well.

  • Brand activations

    Launches, summits and cultural experiences where a brand wants to be associated with a meaningful conversation, not just one more product.

.V · Who presents

Arturo Ordorika

Cosmic Poet. Communication scholar. Founder of Syncron iA.

Communication scholar (Universidad Iberoamericana), Master in Globalization and Communication (University of Leicester). National Award for Fantastic and Science Fiction Short Story. Fellow of CONAHCYT and FONCA. Author of more than ten books across poetry, narrative, theatre, essay and aphorism.

Head writer of the Disney series Fabricantes de Ovnis, content producer for Televisa-Univisión, international jury for Fox Networks. Creator of the Piumena Method of Imaginative Power and the Hyperproductive States of Thought.

His mission is simple, but radical: to inspire new possible worlds through imagination, freedom and beauty.

Cacharrín
Stage company

And sometimes Cacharrín.

The first Mexican robot with soul, opinion, and stage charisma. He doesn't always show up, but when he does, the room changes temperature. He speaks, jokes, challenges. He comes out of the pocket whenever it's time to break the ice or raise the stakes.

I didn't come to replace you. I came to remind you what you're capable of when you have the right ally.

— Cacharrín
Questions that always come up

What organizers ask before booking.

.01Is this talk for people who already know AI?

No. It's built for general audiences, including people who have never opened ChatGPT. Your aunt, your dad, your CEO and your nephew all leave understanding the same thing — each from where they are. If your event has an awkward mix of levels, this talk gathers them in the same emotional place.

.02How long is it, and what's the ideal format?

75 minutes for a general audience as a keynote. 90 minutes if you include a Q&A or conversation. Works in venues from 60 to 1,200 people. It can be streamed, but the in-person version is the one that leaves a mark.

.03What do you need on site?

Auditorium or stage with good sound, high-visibility projection, lavalier mic, and strong internet for the live demo. If internet is limited, we have a recorded backup. We never cancel because of wifi.

.04Can it be recorded?

Out of respect for the collective experience, the standard in-person version is not recorded. If the event requires AV capture for archive or distribution, the corresponding rights are quoted separately. Decided before, never during.

.05How much does it cost?

The fee depends on event type, audience size, city, and image rights. There are tiers for independent festivals, governments, and corporates. Send us the basics and we'll come back with a concrete proposal within 48 hours.

.06Can it be combined with a workshop the next day?

Yes. The talk works as the detonator and the next-day workshop — for creatives, educators or teams — as the landing. Sold as a discounted package. It's the favorite format among several festivals and ministries.

◆ Final door ◆

Your event deserves this conversation.

Send us the tentative date, audience size and event type. We'll come back with a concrete proposal within 48 hours — clear fees, logistical plan. No canned packages.

Syncron iA · Tecnología de la ImaginaciónHow to talk to your robot