Syncron iA · Technology of Imagination
Bolt supersonic turbines onto the way you create.
Artificial intelligence in the service of your cause.
Syncron iA experiments with artificial intelligence in the service of concrete causes. We work with people, teams and institutions to sharpen their imagination and find where AI gives them real power: to create, to decide, to think differently.
- You leave with
- an app that works
- a project under way
- a finished work
- a way to keep what you love about the world
We experiment with technology to move something that matters.
An idea that needs to become real.
A cause that needs to move forward.
A question that still has no answer.
A work that needs to find its form.
A problem that deserves another possibility.
A cause is whatever matters to you enough that you want to move it from where it is toward where you imagine it could be.
Keeping up is hard: buying a few licenses and sitting through a two-hour course already feels like plenty. We understand that, and it is exactly why our proposal is another one: experiment around something that matters and has a way out into the real world.
First comes the thing we want to move. Then we go looking for the resources that can help us move it.

Talk and open conversation · 90 minutes · The way in for institutions
Leadership of the Future
The usual question
What do you think about artificial intelligence?
The one that opens the room
What ground are you deciding from today?
For anyone who wants to take a position on artificial intelligence: understand it better, stand in front of it, and test it on something that lands in the real world. The ones who hate it and the ones who worship it fit in here too, as long as they come ready to get wet.
- 45′The talk
A new era is experienced before it is defined. Involuntary pioneers, off the shore, in the service of a cause.
- 10′The exercise
Three minutes of reflection. Everyone writes down what artificial intelligence is and what they make of it, and takes the page home. Arturo talks it through with the audience, keeping the room respectful and constructive.
- 35′The open floor
The room asks, argues and puts its points of view on the table. What stays behind is a room that took a position, and the knowledge of what ground your people decide from.
If you are against AI, we will put AI against AI.
Universities, companies, schools, cultural institutions and organizations. See the full talk.
The tour · ten minutes
The four conditions for experimenting, in a journey of ten minutes.
A river at night, four stops and one question at the end: what matters to you enough to put this era to the test?
★Take the tourEthical
Immersive
Powerful
Transcendent

Advisory · One on one · For individuals
Advisory in Augmented Imagination
Make AI work in favor of the way you create.
For professionals, founders and creators who want to fold artificial intelligence into the way they work, with their voice and their judgment intact. Three online sessions: you leave with a working method of your own and your first digital daimon, cut to your measure. If you walk out of the talk wanting to work with Arturo one on one, this is the door.
Three opening sessions
$1,500
entry price in Mexican pesos · sixty minutes each, by video call
3See the advisoryProgram · Ten sessions · For teachers, directors and creative teams
Laboratory of Applied Imagination
Experimentation in the service of a cause.
Ten sessions to stop having opinions about artificial intelligence and start experimenting with it, until a project makes it out into the world. Everyone writes down their thesis in the first session and tests it in the last one, their own project in hand, at a public showing.
What do you think about artificial intelligence? What do you want to achieve?
- The full programTen sessions, 8 to 12 projects · $6,000 MXN per project
- Just one partAny of the three pillars · from $2,000 MXN per person
An institution or a group hires it and pays for the people who attend. It opens with eight projects enrolled.
Course-workshop · With Ollin Cuauchinanco · In person or online
Music for dancers
From what you want to dance to the music you need.
A course-workshop for dancers and choreographers, with Ángeles Rodríguez and Arturo Ordorika. You arrive with a piece in your head and you leave with its music, made with artificial intelligence and assembled by you. It came out of Sirena Interior, a dance that premiered its own score and has played more than twelve times.
- Work
- Word
- Machine
- Music

With Ángeles Rodríguez, director of the Ollin Cuauchinanco company.

«Sirena Interior» · the dance that premiered its own score
This is already happening
None of this is a promise. It happened, to people with names.

Sirena Interior
A dance that premiered its own score
A stage creator can stop depending on someone else's music.
Read the case
El Capi, 77 years old
Military School for Sergeants
He learned at 76. At 77 he teaches with the machine.
Read the caseSherezad
Our own case
What you learn at night turns into something that serves other people.
Read the case
Ollin Cuauchinanco
A school in the Sierra Norte de Puebla
It runs itself with the machine: paperwork, schedules, accounts, enrollment.
Read the case
About Syncron iA
Technology of imagination
“Imagination is the music and the machine is the instrument; the destination is always to enlarge the human soul. That is why I call what I do technology of imagination: we work with people, and the machines are at their service.”
Arturo Ordorika, founder
We research, we build, we test, we get it wrong, we test again, and we write down what we find.
Nobody knows yet what this is. Not even the people who built it. The least we can do with this era is run the experiment ourselves.

Founder · Writer · Experimenter
Arturo Ordorika
Writer and poet. He came to the machine from the craft of writing and tried it on himself first, failures included. Out of those nights came the daimons, Sherezad and the music of Sirenas: a standing laboratory of synthetic characters, creative systems and educational experiences.
His pathThere is something you want to move.
Maybe a talk for your community. Three sessions for the way you work. A laboratory for your team. A piece of music. Or an hour to sit and think about what is possible for you now that was not a few years ago.
“What thrills me is waking up ways of seeing that can hold the vertigo of the future.”
Talk · Advisory · Laboratory · Music · Or write to us right below
