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Arturo Ordorika with a microphone in front of a full room, the screen dark behind him

A participatory talk and open conversation · Syncron iA

Leadership of the Future

An era you do not anticipate: you experience it.

With Arturo Ordorika, writer and founder of Syncron iA

Do you also feel that everything is changing too fast and nobody has the instruction manual to explain it to you?

This is how you are born a pioneer in this century: the era arrived without asking permission, nobody signed the waiver, and it put us in charge of deciding before we had any answers.

Leadership of the Future is ninety minutes to understand what artificial intelligence changed, take a position, and walk out with an experience of your own instead of a borrowed opinion.

Your institution does not get one more talk about the future. It opens a conversation about how to imagine it and start building it.

Length

90 minutes

45 of exposition, 10 of exercise, and the rest an open conversation built on the positions about AI that the audience shares and argues out loud

Format

Talk and open floor

I make the case, the room brings its points of view; good humor throughout, rigor intact

You take home

Your position, in a few lines

and the option of putting it to the test with a cause

Place and language

In person or online, in Spanish or English

Bring us to your institution, organization or group. Travel outside Puebla and Cholula requires expenses, negotiated with whoever books it

Online too

Book it online: an 80-minute event over professional videoconference, fee to be agreed.

No travel expenses: fee only.

What happens in the room

I make the case; the room shows how many points of view there are and how hard this is for everyone

An argument that provokes reflection and forces a position, in a constructive room with an open mind and good humor. The talk is a pleasure to sit through without losing an ounce of intellectual rigor.

  1. The question that opens. What ground are you deciding from today?

  2. Who is speaking, and why. From a Commodore 64 to the creative partner he could never afford to hire.

  3. The way of looking. Borges, Marie Curie, and eight billion ways of thinking differently.

  4. The causes. El Capi, a dance that premiered its own score, an app built out of a lifelong dream.

  5. The exercise. Three minutes: your position in a few lines. I choose who gets asked out loud.

  6. The open floor. The room puts its points of view on the table.

  7. The close. You leave with your position and an invitation to test it against a cause.

The full minute-by-minute rundown lives in the online dossier.

What the host institution gets

  • A position taken: every person holding their own stance on artificial intelligence, written in their own hand.
  • A conversation that has already started, without a single license to buy.
  • The awareness of taking an active part in the making of the future.

What is needed

  • A lecture hall or large room with a projector and high-speed internet, plus a microphone where the space calls for one.
  • Audience: by nature it can be a mixed one. It does not matter whether they are for or against, or how much they know about the subject.
  • An investment in fee, travel expenses and the running of the event.
Arturo Ordorika writing on the blackboard of a secondary school classroom in Puebla, the class seen from behind

Who it is for

For anyone who wants to take a position.

For anyone who wants to understand it better, stand in front of it, and test it on something that lands in the real world. The ones who hate it and the ones who worship it fit in here too, as long as they come ready to get wet. The point is to discover together the powers, the threats and the mysteries of the new era.

  • Universities
  • Schools
  • Companies
  • Cultural institutions
  • Fairs and festivals
  • Ministries and governments
  • Creative communities

Nobody leaves here knowing how to operate a piece of software. They leave knowing what they want to do with it.

If you are against AI, we are going to put AI against AI. And if you are for it, we are going to put it in the service of what is human.

Understanding it and using it well is one cause. Protecting what is human is another, and both fit in the same room. What does not fit is prejudice, or a preliminary study turned into a verdict. There will be harmful effects, certainly, and there will be better ones: the car did not take our legs away, it carried us farther out to walk the trails.

You can use the machine to defend what you want to keep, or switch it off and open a human space. But first we have to say which human thing it is that we love. Before AI the debate was whether there was any creativity left or only reheated leftovers; now everybody loves human creativity and despises Suno because its music is mediocre, as if most of ours were not. If the medicine cures you, do you care whether a robot or a human made it? If Macbeth moves you, does it ruin the play that the one who dies is an actor and not the King of Scotland?

An old map peeling off a wall, the paper torn and stained

The argument in four movements

A new era

Experimenting with a cause: our responsibility is to invent that future, not to wait for it.

Involuntary pioneers

Nobody asked whether we wanted it. This era fell to us, and the question is what we are going to do with it.

Watching from the shore

Having opinions without risking anything is a stance that leads nowhere. We propose speaking from your own experience, given that not even the people who built AI can predict the future with any certainty.

In the service of a cause

Experimenting without a purpose ends in procrastination, or in tedium and overload. But if we put into it what moves us deeply, and we push that forward, then no time is wasted and nothing locks up.

How the experimenting is done

My experimental framework for artificial intelligence has four conditions.

Any experiment worth the trouble meets all four. When one of them fails, you can tell.

  1. 01

    Ethical

    You demand of it; you do not hand over to it.

  2. 02

    Immersive

    You go into the material; you do not ask for the summary.

  3. 03

    Powerful

    The power you already have gets multiplied.

  4. 04

    Transcendent

    It has to have an effect outside the chat window.

All four are walked through in full, with their cases, in the tour.

4Take the tour

What we want to inspire

To inspire reflection and to provoke experimentation.

Not because I want everyone to use AI, but because there are people already using it and cases that genuinely changed: my father, at 77, could not teach his class today without it. I have seen what it does for certain people, myself included. And doubt is in order: nothing is free, they want you hooked, this is a business. That is why the position gets taken with your hands on the machine. Nobody is going to impose a vision here: we are going to imagine the future and start building it.

The fee is set according to the date, the institution's needs, the number of people attending, the context of the event and the venue. Tell me what you have in mind and I answer in under two business days.

Studio portrait of Arturo Ordorika, dark jacket against a teal background

Nobody asks whether the actor really is the character.
The question is whether the scene works.

Who is speaking

Arturo Ordorika

Writer. Founder of Syncron iA. All-terrain creator.

He came to artificial intelligence out of a pioneer's nature, not out of fashion. Podcasts and digital projects since 2005. Ciudad Cultura, the first multimedia digital outlet for independent culture in Puebla, free, from 2009 to 2011. And a creator's trade that took him to the global entertainment networks as readily as to rural classrooms and communities with far fewer resources. Always experimental, always open to technology and to new ideas.

Black humor, philosophical depth and pop culture in the same sentence: barrio and metaphysics. He believes imagination is not entertainment but a force capable of transforming reality, and that you can make people think without ever losing the entertainment.

Head writer on the Disney series Fabricantes de Ovnis. Producer for Televisa-Univisión, VIX, Vice Media, Banijay and Pampa Films. International juror for Fox Networks. Creative consultant for iGig, in San Diego. National Prize for Fantasy and Science Fiction Short Story, 2004, for El caso del Doctor Harrington. Master's degree from Leicester. Ten published books, with national and international prizes in poetry and short fiction.

Let's take the future by the horns.

Tell me about your institution and your room: I will send back the quote with possible dates and the full dossier.

Dates from the third week of September · Ask about available dates
Let's talk human to human · Quote in under two business days

Syncron iA · Technology of ImaginationLeadership of the Future · talk and open conversation