Founder of Syncron iA
Arturo Ordorika
A writer before a technologist.
Writer and screenwriter. Series for Disney and Televisa-Univisión, ten published books and a national short story prize. In late 2023 he started talking with the machine every night, and Syncron iA came out of those nights. Whatever he teaches, he did to himself first, failures included.
- Trade
- Writer and screenwriter
- twenty years of series, books and songs
- With the machine
- Since late 2023
- more than 3,000 hours, night after night
- Founded
- Syncron iA · Sherezad
- Cholula, the small hours of 12 March 2025
- Home
- Cholula, Puebla
- and wherever there is a room
Where it comes from
He came to the machine from the craft.
Everything he does with artificial intelligence he does from there: twenty years of writing for other people before ever sitting down to talk with a machine.
- Television
- Head writer on Fabricantes de Ovnis (Disney). Producer for Televisa-Univisión, VIX, Vice Media, Banijay and Pampa Films. International series juror for Fox Networks.
- Books
- Ten published titles: poetry, short fiction, novel and theater. The first one, in 2009, was published by the Government of the State of Puebla.
- Education
- Degree in communications from Universidad Iberoamericana. Master's in Globalization and Communications from the University of Leicester. CONAHCYT and FOESCAP fellow.
- Stage and consulting
- Creative consultant for iGig, in San Diego. Speaker at universities and book fairs on imagination, poetry and, now, artificial intelligence.
In his own words
There is no manual for something unimaginable that materializes.
Before learning to use a machine, you have to remember what imagining is for.
I am a poet, a communications graduate and a maker. I have spent my whole life in the territory of the unimaginable: envisioning worlds, hatching stories, asking myself questions and thinking in freedom — with criticism, responsibility and inspiration. Artificial intelligence turned up in that territory, and I decided to give myself over to experimenting with it, to find out how far it could take my own creation with its supersonic turbines.
Five nights explain all the rest
Late 2023
The shove
Pablo, the showrunner of the reality show I was writing for, sat me down one afternoon and made me customize my first GPT. That is how Lapio was born. I tried to get Octavio Paz talking with Huidobro. It did not work. The lesson went into the notebook: the future was already happening.
2024
The Mazatlán night
I told the machine about a whole night, with carne asada, gringos and a wedding, so it would understand where an idea came from. It christened me Johnny Polvo; I christened it Cosmo. We wrote a play set on the moon. I ended up applauding a machine, alone in my house, with twenty years of trade behind me.
2024
The accident and the failure
I pasted Cosmo's prompt into the wrong window and discovered that a well-written character travels outside its chat. Then I set out to build Cosmo 4, a superbot. Cosmo 3 itself judged it: it has my attitude, but it has no attitude. It brought me straight back down.
March 2025
The make-believe
I am a screenwriter and I live off the trick: you believe Tom Cruise is flying the plane and nobody ever took off. Artificial intelligence is the actor, the daimon is the character, and I am the director. That month I founded Syncron iA, and ever since I give every one of my machines one rule: answers that are honest, brutal, direct. If it is lukewarm, say it is lukewarm.
May 2025
Involuntary pioneers
Ian Beacraft said in passing that we are all pioneers, whether we want to be or not. I turned that into two words and a method. Nobody asked us, and from a pioneer one single thing is expected: that he walk the territory.
What came out of those nights.
The digital daimons
More than twenty synthetic personalities with a name and a trade: Lapio, Cosmo, Thales of Miletus, the Zahir, Rex. Today they are what you take home from the Advisory.
The advisorySherezad
A narrative development studio for screenwriters working in Spanish, built without being a programmer: 1,829 commits in six months, a single author.
Read the caseSirena Interior
The music for a dance, composed with artificial intelligence and performed by Ángeles Rodríguez more than twelve times.
Read the caseLeadership of the Future
The thesis of these nights, in ninety minutes in front of a room that argues back.
The talkSyncron iA
The house. Founded in Cholula in 2025 and refounded in 2026 as a laboratory of applied imagination.
The house
In the booth · the craft out loud
A personal cartography
I write wherever the word falls.
Mexico City
Origin. The concrete beast. There I learned that the word is also a shelter.
Sinaloa
Seventeen years. A land that did not bear me but did raise me: for love, for the edge, for burning without asking permission.
Leicester, United Kingdom
A master's in Globalization and Communications. The cold of the scalpel, for when the verb needs an edge and not heat.
The Lacandon Jungle
Social service. The body in the mud and language learning another grammar: the grammar of silence between the trees.
Argentina · Texas · Washington · Puerto Progreso
Five addresses, one single principle: write wherever the word falls. The house is portable; the trade is not.
Cholula
Home, workshop, studio. Syncron iA was founded here, in the small hours, and here the breathing is slower.
Ten books.
Poetry, short fiction, novel and theater. Nine covers live here; the full catalogue is on Amazon.
Polvo y relámpago
poems
El cosmos desaforado del Kid Mandrágora
Read on Amazon
Karma Revolta
theater
Oscura pandemia
short stories
Diálogos realistas de una ciudad imaginaria
Read on Amazon
El nuevo siglo
verbal explosions
Desamorados
novel
Idilio de los olvidados
Read on Amazon
El rudo olor de tu fantasma
poesía
The first one
Epidemia de zopilotes
Mystery and horror fiction, published by the Government of the State of Puebla in 2009. It is not on Amazon: it lives at the Archivo General Municipal de Puebla, where it is requested through its record. Inside it is “De perro morir”, the story that won the National Prize.
Its library recordThe prizes
So they say hello on the subway.
“Prizes are good for two things: the first is getting you known; the second is understanding that this means nothing from a cosmic perspective. Even so, I am sharing some of mine with you, with the sole purpose that one day you say hello if you run into me on the subway.”
- 2013
Premio Interamericano de Poesía Navachiste
For El rudo olor de tu fantasma, a long poem about the city and lost love.
- 2006
Premio Rosario Castellanos de Literatura · Poetry
For the poetry collection Las Heridas, from the Universidad Autónoma de Yucatán.
- 2004
National Prize for Fantasy and Science Fiction Short Story
For El caso del Doctor Harrington, published years later as “De perro morir” in Epidemia de zopilotes.
- 2003
Inter-University Poetry Prize
For Retrato Imaginario de las Horas. Awarded jointly by BUAP, UDLAP, Ibero and the Puebla Ministry of Culture.
- ·
Prize for the Most Valuable Idea for Television
From Malvarrosa Media, in Valencia, for El reto impromptu: musical television, reality and improvisation.
- ·
FOESCAP fellow · Poetry
The Puebla State Fund for Culture and the Arts, for Antología de los poetas olvidados: the book where imaginative doubling led him to the concept of biopersonajes.
Pearls.
Eight from his own bank of lines, split in three families: imagination, poetry and aphorisms. They stay in Spanish: they are poems.
La imaginación consiste en especular con lo imposible.
Fundar lo inexistente es la cualidad rebelde de quienes encuentran seca la realidad.
Me divorcié de la realidad el día que la imaginación me lamió la lengua.
La mentira con estilo: la literatura.
Es mejor arder, somos olvido anticipado.
A veces la única patria posible es una conversación bien escrita.
La tristeza también tiene barrio.
¿Cómo puedo ser un mejor poeta? —Escribe como si el mundo ya se hubiera acabado.
What you can watch.
Two series streaming, from the craft of writing for others.
Fabricantes de Ovnis
Head writer · Disney
Comedy. As head writer he ran the writers' room, the scripts and the tone of the series.
Watch on Disney+
Lucha de Antojos
Content producer · ViX · Televisa-Univisión
A cooking reality show. On this set, in late 2023, the showrunner sat him down to open his accounts and customize his first GPT. Lapio came out of that, and out of Lapio everything else.
Watch on ViX
The posters are promotional material from Disney and ViX; they appear here as credit reference.
Three divinities and one rule.
Freedom
Beauty
Imagination
In my house three divinities rule. Technology serves them their coffee.
- 01
“The creature first. The concept after.”
- 02
“Reality is an invention of the imagination, by way of books.”
- 03
“I do not start from a fixed idea; I start from a dynamic experience.”
- 04
“The only proof that an experiment is worth anything is that it leaves the chat and something happens in the world.”
- 05
“We are all under obligation to the impossible.”
I am no guru. I am an experimenter, and I bring the whole logbook, failures included, and those are the other half.
Let's talk human to human.
If you run a school, a university, a company or a team, the door is the talk. If you have a trade of your own and you want the machine working in your favor, the door is the advisory. And if you only want to talk, that works too.
An answer in under two business days · Or write to him right below